We are talking serious business. A business so serious that it can count as a monkey business. Because at the end of the day, it is still a business. So mind your own business because we are taking care of business. :3
Remember. The internet is serious business.
MANILA, Philippines - The broadcasting industry has recommended to the National Telecommunications Commission (NTC) the adoption of the Japanese ISDB-T as the digital terrestrial television (DTT) standard for the Philippines.
In a position paper submitted to the NTC-DTT technical working group III, the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) said that any technical advantage offered by the European standard DVB-T2 at this point is outweighed by the benefits to be gained by adopting ISDB-T, with the substantially lower cost of its set-up box resulting in faster take-up by the consumer, and thus, an earlier analog switch-off.
KBP groups all broadcasting networks in the country, including ABS-CBN and TV 5, but excluding NBN and GMA7.
But even government-owned National Broadcasting Network (NBN) is pushing for ISDB-T. GMA, on the other hand, has stopped pushing for the European standard and instead wants the NTC to just be very thorough before making a final choice.
The set-top box is the device that enables the reception of a DTT service-signal by an analog TV set.
“Although DVB-T2 system is technically superior, these advantages have been shown to be irrelevant to the most important stakeholder in the project - the Filipino consumer. The consumer is entitled to clearer and better quality TV experience through an affordable migration to DTT. Consequently, stakeholders will realize the benefits of the digital dividend earlier with ISDB-T as the DTT standard for the Philippines,” KBP said.
GMA Network has recommended to the NTC that in order to come up with a comprehensive and credible review, comparative technical and commercial assessments of both standards must be carried out.
It said actual signal trial of ISDB-T and DVB-T2 must be carried out to verify claims of DVB-T2 over ISDB-T under Philippine conditions. GMA said the commercial evaluation must be expanded to include all relevant cost components of DTT implementation, particularly set-top box (STB) cost and other attendant costs, infrastructure capitalization, operating expenses.
GMA said that in conducting the review, the following criteria should be considered: capacity/transport efficiency, signal robustness/integrity, system flexibility, interoperability with program distribution network, emergency warning system, STB market price, capitalization, and operating expenses.
For its part, NBN in a separate position paper pushed for the ISDB-T Japanese standard, being a flexible technology that willl be able to meet the present requirements and future demands.
NBN said that ISDB-T has rich features. “It supports the emergency applications, multi-media home platform and data broadcasting. The selected DTT standard should support this function… ISDB-T also allows for handheld devices such as cellphones to receive DTT signal with no extra cost; is superior in terms of transmission capability, interactivity, accessibility and possibilities for middleware development (data casting of news items, weather updates, traffic situations, stock market, can be integrated seamlessly with video transmission),” it said.
Source: Philippine StarIt added that ISDB-T signal is more robust against impulse noise, and that its set-top boxes are more affordable. “Also, the adoption of ISDB-T will open the opportunity for the small players to avail of financial assistance that the Japanese government is offering in terms of soft loan with very low interest plus technical assistance,” it said. - Mary Ann Ll. Reyes, dated 3 August 2011, 12:00 AM
Felipe L. Gozon, chairman and chief executive officer of GMA 7, wants to make it crystal clear: “We are ready to go digital. We can do it anytime.”
But before the Kapuso network can make the big leap, the government has to finalize which standard the local broadcast industry would follow: European or Japanese.
(ABS-CBN, chief rival of GMA 7, has adopted the Japanese standard, the choice of the Kapisanan ng mga Broadkaster ng Pilipinas, and as earlier decided by the National Telecommunications Commission.)
The decision is currently under review, Gozon said. According to studies conducted by GMA 7, he noted, “the European standard seems better.”
Gilberto R. Duavit Jr., network president and chief operating officer, explained that the European standard is “vastly superior, technically… particularly in terms of number of channels it can offer.”
Whereas the Japanese standard can accommodate eight channels per frequency, Duavit said, the European standard can offer 12 to 14.
Although European converter boxes can be more expensive than its Japanese equivalent, Duavit predicted that the price of the former would eventually fall (by the end of the year) as a result of increasing demand.
“India adopted the European standard,” Duavit related. “The more evolved TV markets have made the same choice.”
Gozon is gung-ho about going digital because it can open up the industry to other methods of signal delivery, apart from the traditional TV set.
“GMA 7 will become multiplatform. Kapuso shows will be seen on mobile phones, on PCs and laptops,” Gozon said.
However, he added, the more crucial question is sustainability. “Can the local market support the switch to digital technology?”
Duavit agreed: “We have to consider the market profile.”
At present, 90 percent of televiewers are from the C, D and E sectors; only a minority belongs to the A-B crowd, which is the prospective target of digital technology.
Duavit asserted that producing shows with digital technology could be costly.
“High-definition and digital technology require special lights and makeup. It would entail extended taping schedules because setting up the lights on the set would take longer,” Duavit also pointed out.
Duavit said the current TV fare of soap operas and talk shows doesn’t require high-definition technology.
Still, Gozon said, the Kapuso team could meet the challenge of providing content to the additional channels that would inevitably come with the digital switch. - Bayani San Diego, dated 1 August 2011, 09:14 PM
Having decided opted to go with Japan’s Integrated Services Digital Broadcast (ISDB) technology over the European standard for its Digital Terrestrial Television (DTT) broadcast service, the Philippines’ National Telecommunications Commission (NTC) has announced that migration to digital will take ten years (rather than its earlier estimate of five) to complete. The new target for completing the switch-over is 2020.
‘This year, the NTC has commenced the transition of the broadcast industry from analogue to digital,’ the regulatory body said. ‘The NTC estimates full migration from analogue to digital TV technology within the next five-to-ten years.’
The Philippines Government is now considering delaying the compulsory transition of all analogue television service providers to digital TV, and for the termination of all analogue TV broadcast transmissions from the earlier target of the close of 2015.
Using Japan’s Integrated Services Digital Broadcast technology as the Philippines’ standard for DTT broadcasting means that the expertise of the Filipino engineers who are to be trained by Japanese experts can be exported to other countries intending to adopt the Japanese standard for digital TV.
Source: Fast and WideThe Japanese government is also being requested by the Philippines to subsidise the cost of set-top boxes. ‘The Japanese Government will invest in a set-top box factory in the Philippines, but we are also asking them to subsidise the boxes,’ said Commission on Information and Communications Technology Chairman, Ivan Uy. - dated 29 July 2011
TOKYO - Japan on Sunday shifted to digital terrestrial broadcasting, switching off its analogue television network in all areas except those worst hit by the March 11 earthquake and tsunami, the government said.
Japanese broadcasters ended analogue transmission across most of the country at noon (0900 GMT) after 58 years. No major problems among viewers were immediately reported.
As of the end of June, the Internal Affairs and Communications Ministry believed at least 290,000 households were still not ready to receive digital signals, Jiji Press said.
Source: ABS-CBN NewsThe Japanese government has postponed the move to digital in the prefectures of Iwate, Miyagi and Fukushima until the end of March next year due to damage from the earthquake and tsunami. - Agence France Presse (AFP), dated 25 July 2011, 03:54 PM.
MANILA, Philippines — July 24, 2011, Japan marks another technological milestone as the whole country finally switches off its analog transmission and goes fully digital using Japan’s very own digital technology, the ISDB-T or Integrated Services Digital Broadcasting-Terrestrial. ISDB-T is a type of digital broadcasting developed by Japan that provides audio, video and multimedia services. It uses a modulation method referred to as Band Segmented OFDM with Time Interleave.
Research and development of digital broadcasting in Japan started way back in 1990’s when Japan noticed a great need for HDTV to work together with SDTV as well as their internet services. The country also needed to effectively utilize frequency resources and apply all these to interactive services and data-casting. Furthermore, Japan needed all of the above-mentioned to be available to mobile and portable devices. With all these in mind, technical requirements were then sought in 1994 and soon after the Ministry established the technical standards. ISDB-T was then recommended by the ITU and after licensing and further requirements were completed ISDB-T was launched.
In order to facilitate and prepare the whole country for the said “switch off”, the Ministry of Internal Affairs and Communication (MIC) in cooperation with the local government, constructors, retailers and broadcasters worked hand in hand disseminating vital information. Publicity and advisements were done through various support centers, “explanatory meetings” and establishment of call centers and to monitor and measure the reception or signal, MIC sent out radio measurement vehicles.
For the broadcaster’s part, in July 2008, notifications in the form of an “analog logo” was placed seen flashing on the upper right hand corner of the screen. This was viewed over some selected TV programs. As the date was fast approaching, in March 29, 2010, NHK started sequential notifications in the form of a letterbox (seen on the upper and lower part of the screen). Other commercial TVs started doing the same immediately after.
All broadcasters soon did a “virtual analog switch-off” seen as “blue and black screen” all at the same time especially during primetime and last July 1, a countdown was then displayed showing the number of days remaining as to the termination of analog transmission.
On this day at exactly noon time, viewers with analog TV will receive only the “blue and black notice” saying that analog transmission has “switched off”.
And so after approximately 10 years of preparation and transition, the day has finally arrived where the whole country will experience full digital transmission today at exactly noon time. This is with the exemption of a few areas that were badly damaged by the recent earthquake. These areas are scheduled to go on full digital transmission on March 2012.
Source: Manila BulletinIn the Philippines, the National Telecommunications Commission or NTC first considered digital switchover by 2012. However, due to delays in reviews and issuance of rules and implementation, transition will push through next year, 2012, extending complete shut off of analog transmission by 2015. - Len Amadora, dated 25 July 2011, 12:00 AM
TOKYO, Japan – Japan marks another technological milestone Sunday when the whole country switches off analog transmission and goes into full digital broadcasting.
In going digital, Japan will be using the ISDB-T or Integrated Services Digital Broadcasting-Terrestrial that provides audio, video and multimedia services.
ISDB-T uses a modulation method referred to as Band Segmented OFDM with Time Interleave.
Research and development of digital broadcasting in Japan started way back in 1990s with the rising need for HDTV (High Definitiion Television) to work together with SDTV (Standard Definition Television) as well as their Internet services.
The country also needed to effectively utilize frequency resources and apply all these to interactive services and datacasting, the broadcasting of data over a wide area via radio waves.
Japan needed the new technology to be available to mobile and portable devices to reach more people. In 1994, Japan’s Ministry of Internal Affairs and Communication (MIC) sought the technical requirements and soon after established the technical standards.
ISDB-T was then recommended by the International Telecommunication Union (ITU) and after licensing and further requirements were completed, ISDB-T was launched.
In order to facilitate and prepare the whole country for the “switch off,’’ the ministry in cooperation with the local government, constructors, retailers and broadcasters worked hand in hand disseminating vital information.
Information about ISDB-T was spread through various support centers, “explanatory meetings’’ and establishments of call centers. To monitor and measure the reception or signal, MIC sent out radio measurement vehicles.
For the broadcaster’s part, in July 2008, notifications in the form of an “analog logo’’ was placed seen flashing on the upper right hand corner of television screens. This was viewed over some selected TV programs.
In March 29, 2010, NHK started sequential notifications in the form of a letterbox on the upper and lower part of the TV screen. Other commercial TVs soon followed suit.
All broadcasters soon did a “virtual analog switch-off’’ seen as “blue and black screen’’ all at the same time especially during primetime and last July 1, a countdown was then displayed showing the number of days remaining as to the termination of analog transmission.
At exactly noon Sunday, viewers with analog TV will receive only the “blue and black notice’’ saying that analog transmission has “switched off.’’
And so after approximately 10 years of preparation and transition, the day has finally arrived where the whole country will experience full digital transmission. This is with the exemption of a few areas that were badly damaged by the recent earthquake. These areas are scheduled to go on full digital transmission on March 2012.
Source: Manila BulletinIn the Philippines, the National Telecommunications Commission (NTC) first considered a digital switchover by 2012. However, due to delays in reviews of rules and implementation, transition will push through next year, 2012, extending complete shut off of analog transmission by 2015. - Eleonor G. Amadora, dated 23 July 2011, 01:20 PM.
KIT digital Brings Next-Gen HD Broadcasting to the PhilippinesMajor Broadcast Network TV5 Selects KIT digital to Implement the Region’s First Integrated Digital and HD-Enabled Broadcasting and OTT-Capable Facility
PRAGUE, CZECH REPUBLIC, Jul 19, 2011 (MARKETWIRE via COMTEX) —KIT digital, Inc. (NASDAQ: KITD), a premium cloud-based software solutions and technology services provider for multi-screen video delivery, was selected by one of the Philippines’ major broadcast networks, TV5, to help it become the first fully automated, IP-based digital and HD-enabled facility in the region.
The upgrade to TV5’s Technical Operations Center (TOC) includes significant enhancements to their production and post-production capabilities to support the network’s effort to produce more premium content for their customers — including the recently launched all-news channel AksyonTV 41 and the primetime sports block AKTV on IBC Channel 13.
“We are very pleased to have been selected as TV5’s partner in advancing broadcast technology in the Philippines and setting the groundwork to transition into multi-platform distribution over digital terrestrial, satellite, and IP-networks, with single-point ingestion and asset management,” said KIT digital’s senior vice president, Asia-Pacific, Ashish Mukherjee. “This client win reflects KIT digital’s unique ability to provide advanced integration services coupled with cloud-based platform solutions that enable traditional broadcasters to revamp their existing legacy delivery models and bridge the gap between traditional broadcast and next generation software-based broadband video head-ends.”
Now the fastest growing network in the Philippines, TV5 is delivering and distributing several of the region’s most popular programs throughout Asia. To support this initiative, the broadcaster is migrating all three of its major channels to HD, and is in the process of building a new ultra-modern facility in Mandaluyong City.
TV5 President and CEO, Atty. Ray C. Espinosa, commented, “We are very enthusiastic with our transition to HD and with the broadcast and OTT platform enhancements that are bound to propel our network to the forefront of modern broadcasting. We take pride in being the first to introduce leading edge technologies to our viewers, and we are glad that we have partnered with KIT digital in realizing our vision for the network.”
KIT digital staff will be on the ground in Manila to train and work closely together with TV5’s project management team to support the upgrade of the facilities, the implementation of the KIT Platform, and create efficient ongoing workflow processes and platform training that will support TV5 for the years to come. Project partners and their respective products include:
— EVS Video Servers for Production— DataDirect Networks Central Storage— Snell Routers, Glue and Automation— Grade 1 broadcast monitors from Ikegami— Omneon Video Servers for play-out— Waveform Rasterizers from Tektronix
About KIT digital, Inc. KIT digital (NASDAQ: KITD) is a premium provider of end-to-end video management software and related services. The KIT Platform, the company’s cloud-based video asset management system, enables enterprise, media & entertainment and network operator clients to produce, manage and deliver multi-screen socially-enabled video experiences to audiences wherever they are. KIT digital services more than 2,300 clients in 50+ countries including some of the world’s biggest brands, such as Airbus, The Associated Press, BBC, Best Buy, Bristol-Myers Squibb, Disney-ABC, FedEx, Google, HP, MTV, News Corp, Telecom Argentina, Telefonica, Universal Studios, Verizon, Vodafone and Volkswagen. KIT digital maintains executive offices in New York and its operational headquarters in Prague, Czech Republic, with offices in 21 countries around the world. Visit the company at www.kitd.com or follow on Twitter at www.twitter.com/KITdigital.
KIT digital Contact:Adam DavisGlobal Communications ManagerTel. +1-609-468-9500